Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media presence in 2025, you really, truly only have four options on April Fools’ Day:

Day pranks that materialized into reality include Gmail’s groundbreaking email service, ThinkGeek’s joke products, and the Nintendo Switch. Other examples are Saints Row's expansion, Team Fortress 2's Jarate weapon,