Bing has enhanced its local search results by incorporating a range of SERP features, including Bing Maps, images, reviews, and other detailed information about locations.

However, ChatGPT processes local queries differently than Bing does. Here are several key differences I uncovered by running side-by-side queries and digging into how ChatGPT compiles local results.

The 'Local business' tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising.

Microsoft is testing showing the local/places listings in green within the Bing search results. Normally, you'd see them in the normal white background color, but here it is in green.

Built into the revamped search engine is Microsoft's AI chatbot, Copilot, which can perform a number of tasks the old Bing ...