That’s not a winning strategy for us ... is also turning to “micro insights” that help the company adjust to viewing trends or habits. That led to Roku Channel mixing both FAST channels ...

Roku Inc (NASDAQ:ROKU) reaffirmed its platform revenue and adjusted EBITDA outlook for the full year 2025, showcasing confidence in its business strategy despite macroeconomic uncertainties.

Roku has not one but two big announcements to share at this year’s CES in Las Vegas, both of which mark significant additions to the brand’s current successful TV strategy. Perhaps the most ...

Our projection is that the company’s active accounts will reach 89 million by Q4 2024 which is a key indicator of its scaling strategy (see below) Roku's business model is based on a flywheel ...

This is likely to help the company boost the platform business ... Roku. For fair comparison, peer stock returns also represent post-earnings one-day (1D) returns. Learn more about Trefis RV ...

Roku’s ad-supported streaming business continued to deliver strong momentum in the first quarter of 2025, driven by its expanding platform scale and innovative advertising strategies.

Roku Data Cloud connects advertisers, agencies and partners with accurate and reliable information from its TV operating system (TV OS), offering extensive insight into viewership ... ad campaign data ...

And with Walmart in the process of acquiring smart TV maker Vizio, Roku's software could face an uptick in competition in that arena. All of this means that the business may need to pivot ...

Eilenberg, who was head of content at Roku Media ... and Chief Business Officer Danielle Bibbo, who oversees programming and production, and leads business strategy. The most significant change ...