“So I feel like the whole ecosystem is driven by the discoverability that TikTok provided.” For some brands, TikTok has become an integral piece of marketing strategy and sales growth.

2. Social Media Is The New Search Engine. More than marketing, your social content is now your discoverability engine. Gen Z and younger Millennials are turning to TikTok, Instagram and YouTube ...

How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

In 2025’s social media battleground, TikTok brings raw energy, Reels refine strategy, and Shorts deploy AI innovation. Brands and creators ready to grow are the ones embracing all three since each ...

I was a moderator for the TikTok platform for over a year. I won't give away any secrets or inside information, but I will ...

TikTok is also well known for its dances and lip syncing – and users like it when brands either join in with what’s trending or start their own challenges, although this content is a bit more popular ...

The brand's iconic item 'blursh' quickly become one of the hottest items on TikTok Shop due to the virality of Mitchell's content, with his videos racking up over 500k likes," highlights Nommensen.