How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

The number of followers significantly impacts the influence of microinfluencers by determining their authority in online ...

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, they’ll also become mainstays of TV and billboard advertisements, according to ...

TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

A group of American investors claim their plans to purchase the app from Beijing Telecoms and ByteDance were thwarted through ...

It might be a little jarring to learn that these TikTok trends don't always happen 100 percent organically. But rest assured, ...

After entering wholesale retail with Sephora in 2023, Glossier is adding Gen Z favorite TikTok Shop to its multi-platform ...

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A jingle from British airline Jet2 has become a global TikTok sensation, offering unexpected lessons in viral travel marketing.

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

A separation between our government and Big Tech will be crucial to defending democracy—both nationally and globally—for ...

Over the past five years, TikTok has upended the traditional social model by introducing an entirely new content distribution ...