Walmart has big ambitions to grow its digital ad sales while still focusing on its huge in-store reach. Ryan Mayward, head of sales, said that he's starting to create plans for brands aimed at ...

Walmart heiress' ad is prompting backlash against the retailer despite it not being associated with the company.

This could lead to better insights into consumer behavior, more effective advertising strategies and, ultimately, a more dominant position in the market. Walmart's advertising operation could ...

Walmart's scale and tech-forward approach are redefining how brands connect with today's fragmented consumers.

"Walmart and Target are approaching their alignment strategies around newly acquired brands and partnerships very differently," Kelly Jo Sands, executive vice president of marketing technology at ...

Besides ad sales, Walmart’s latest results are ... By pursuing similar strategies, Walmart and Amazon weathered macroeconomic challenges far better than most of their peers DISCLAIMER: This ...

Management said that store-fulfilled pickup and delivery, advertising, and marketplace were all growth drivers. The bulk of Walmart's phenomenal gains in the quarter came from households earning ...