The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

With the new mascot "Soar" the eagle, the 15-member AAC has officially rebranded as the "American Conference" and will ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also introduced the first official collegiate ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

Big 12 Turns Heads by Reportedly Rejecting AAC Program’s Lucrative $200 Mill Offer originally appeared on Athlon Sports. The ...

The AAC (American Athletic Conference) was officially rebranded to the American Conference on Monday. Along with dropping ...

The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

Memphis basketball is still leading the way in the AAC's scheduling efforts. But South Florida and some others are stepping ...

Tulane brought in a late addition to their quarterback competition that has been underway throughout the spring and summer.