As a part of the Share Item Location feature, in the 'Find My' app on Apple devices, users can generate a link to the Air Tag’s location and share that link with a third party.

A key partner in Apple's bid to make luggage more traceable is Sita, a tech company that makes the baggage-tracking tech WorldTracer, which is used by over 500 airlines and ground handlers at more than 2,800 airports worldwide.