Upper-tier seats are still selling fine and, in fact, Churchill plans to move forward with two projects that will cater to deep-pocketed bettors and racing fans, including a renovation of The Mansion, the track’s most exclusive area, and the Finish Line Suites, prestigious areas used by sponsors for corporate entertainment.

Churchill Downs has partnered with numerous well-known brands to bring guests new experiences at the races this year. Here are five new things to do.