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History of HBO Max's ridiculously convoluted brand journey

The history of HBO Max's ridiculously convoluted brand journey

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

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· 18h · on MSN

Warner Bros Discovery revives HBO Max branding for global push

· 17h · on MSN

Why David Zaslav Was Wrong to Get Rid of HBO's Name in HBO Max

HBO, Max

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

· 19h · on MSN

HBO Max Lives! Max to Change Its Name Back After Two Years

10hon MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

8hon MSN

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

17h

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

13h

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

19hon MSN

HBO Max is coming back — Warner Bros. Discovery is renaming its streaming service, again

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

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