Shares of retail favorites Opendoor Technologies and Kohl's resumed their rally on Thursday, fueled by continued meme stock euphoria and broader markets hitting record highs.

Few people would have picked Kohl’s stock as a candidate for a double. Thanks to a “gamma squeeze,” it became the latest meme-trade darling to gain more than 100% in a single day.

Menomonee Falls-based Kohl's has become one of the latest so-called meme stocks. It's when a publicly traded company's shares get a big boost online. The surge in the company's shares come despite low sales and several leadership changes.