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ChatGPT Barbie? Mattel and OpenAI Join Forces on New A.I.-Infused Toys
The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has prioritized intellectual property monetization since taking over in 2018. A key focus has been expanding into film and television, most notably with the 2023 blockbuster Barbie.
The first AI-powered product could launch later this year.
Davey D and Lina Girl discuss the hottest trends in technology from gaming to life-saving devices to apps that make you ...
The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...
Mattel entered into a strategic partnership with OpenAI Thursday as part of the toymaker’s pursuit to develop AI-powered ...
Mattel has entered into a strategic collaboration with OpenAI for AI-powered products and experiences based on its stable of ...
Mattel has partnered with OpenAI to create AI-powered products, marking OpenAI's move into consumer entertainment. Safety, privacy, and age-appropriate design are key to the collaboration, with the ...
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...
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