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“Melania: Twenty Days to History" won over fans of the first lady at the box office this weekend, surpassing the initial opening weekend expectations to generate $7.04 million.
Amazon MGM Studios paid $40 million for worldrights to the Brett Ratner-directed film shadowing First Lady Melania Trump in the 20 days before her husband's second inauguration, making it the most expensive documentary in history.
“Melania,” a documentary that shadows the first lady of the United States in the lead-up to Donald Trump’s second presidential inauguration, is eclipsing box office expectations. The film has generated $7.
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'Melania' Surprise $7 Million Box Office Success Has Trump's Older, Female Supporters to Thank
Prior to release, Amazon MGM's "Melania" was looking at an opening weekend outside the top 5 on the box office charts, with projections topping out at $5 million and most predictions expecting $3 million.
Brett Ratner's controversial biopic of the first lady was projected to open at the high end of $5 million, but premiered to just over $7 million.
By financial standards, the film is not a winner, at least not yet. The company that financed it, Amazon MGM Studios, still has a long way to go to break even.
Refresh for more… Was it packed houses or empty auditoriums juiced by group sales? That’s the obsession over the opening Amazon MGM Studios’ $75M First Lady Melania documentary from Brett Ratner which debuted to a $7M,
Leading the weekend box office is Sam Raimi’s horror thriller Send Help, starring Rachel McAdams and Dylan O’Brien, which is projected to rake in $14 million to $17 million domestically, with an additional $10 million to $12 million internationally.
Older white women were behind the box office turnout for “Melania,” a documentary that shadows the first lady of the United States in the 20 days before her husband Donald Trump’s second presidential inauguration.
"Melania," which debuted in theaters on January 30, offers audiences a glimpse into first lady's life leading up to the 2025 inauguration.