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Kim Kardashian Cashes In With Nike Deal

CNN on MSN · 2d

Nike is in a slump. It’s hired Kim Kardashian to help

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.

The New York Times · 2d

Nike Bets Big on Kim Kardashian

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.

Newsweek on MSN · 2d

Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.

11hon MSN

America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims

The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in ...

2don MSN

Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...

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