The Verge is live blogging Amazon’s big Alexa event in New York City. It kicks off at 10AM ET on February 26th, and we’re expecting the company to announce a new subscription-based version of Alexa that’s beefed up with a bunch of AI features.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York on Feb.

Amazon is hosting an Alexa-focused press event in NYC on Wednesday. Considering the company hasn't held a major device presser in nearly two years — the

Amazon's February Devices event will kick off at 10 am ET on Wednesday, February 25 in New York. As with most of its events, it will not be live-streamed, but Tom's Guide will be live-blogging the event. According to the invite, Amazon SVP Panos Panay and the Amazon Devices & Services team will be on hand.

Amazon is holding a press event this week, where we expect it to finally launch its “new” Alexa. This could be the beginning of a major shift in how we use generative AI in our homes, or it could be a big disappointment.

It's sort of out of character for Amazon to be hosting a devices event in February, as opposed to its usual Fall launch. But this morning (February 26) at 10am ET, the company is holding a presentation in New York City.

Amazon on Wednesday is set to host an event showcasing new capabilities for Alexa that will bring the service into the age of generative artificial intelligence, more than a decade after it ushered in a wave of investment in voice assistants.