"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

Warner Bros. Discovery on Wednesday announced that this summer it plans to change the name of its streaming service "Max" to "HBO Max," a name that was previously used to describe Warner Media's direct-to-consumer service before it merged with Discovery+ to form Max.