The Grammy Award-winning artist teamed up with the American fashion designer to release a line of special edition Super Bowl LIX shirts, shorts, and tees

Kendrick Lamar and Willy Chavarria turned Super Bowl merch into a cultural statement, blending West Coast energy with high-fashion swagger.

Kendrick Lamar ’s performance this year promises to be no different. Today, the rapper has announced that he’s teamed up with designer Willy Chavarria on a limited collection to commemorate the event—perhaps a hint of what’s to come?

The successful convergence of artistic fields brought acclaimed designer Willy Chavarria and music star Kendrick Lamar to launch a limited-edition collection for Lamar's upcoming Super Bowl Halftime S

Super Bowl merch collection created in collaboration with designer Willy Chavarria includes tees, hoodies, and a $750 satin jacket.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Rapper Kendrick Lamar has announced a new collaboration with one of the hottest fashion designers of the season. Fresno-born designer Willy Chavarria has unveiled the designs for his new collection celebrating Lamar’s Super Bowl LIX halftime performance.