A new campaign which encourages families to consider pork as a healthy midweek dish is hitting TV screens and national newspapers. The AHDB’s Mix Up Midweek marketing campaign aims to educate ...
A new AHDB pork marketing campaign will encourage families to buy best-value cuts such as shoulder, sausages and lean mince to create affordable and nutritious meals. The cost-of-living crisis has ...
This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...
A campaign by the Agriculture & Horticulture Development Board (AHDB) has led to almost £12m of additional pork sales. According to Kantar research, pork medallion sales increased by 24% while sales ...
This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...
The latest phase of AHDB’s Midweek Meals push for pork increased value sales of pork medallions by almost a quarter, according to Kantar. Purchases of all cuts of pork rose 13.9% in the year to 24 ...
Becca Spink has been confirmed as a new board member. Having worked for BQP for 14 years, Bacca and her husband, Robert, have ...
The pork industry must redouble its efforts to appeal to new markets if it is to maintain an advantage over European competitors. That was one of the messages to East Anglian stockmen and farm ...
Supermarkets and processors helped drive a £7.8m surge in fresh pork sales by working together on pulled pork, AHDB has claimed. The first phase of AHDB Pork’s pulled pork campaign, which ran for a ...
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