We spoke to ASMR "artists" and a top British psychologist about YouTube's bizarre new trend SOME describe the feeling as a gentle tingling that starts from the head and runs quickly down the spine. It ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

In the video below, a young woman picks up a brown leather wallet, rubs it between her hands, then shakes it. The zipper pull trembles against the rows of linking teeth with a tinny sound. These ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...