Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with advertisers but ...

Google Chrome has started alerting users to a new method of ad tracking that it claims is privacy enhancing, called Topics. Google Chrome has started alerting users to a new method of ad tracking ...

The U.S. government has used private ad data to get around the Fourth Amendment. Now foreign enemies are turning it into a weapon.

Most people know, in a vague sort of way, that their phone is being used to target them with ads. What fewer people know is exactly how that targeting works, and that Apple has given every iPhone user ...

The iOS version of YouTube will reportedly ask users again about ad tracking, pushing them to 'Allow' this feature to bring more personalized ads to their accounts. It is known that Apple previously ...

Do you ever feel like your Facebook is listening to you, or watching your every move? That whenever you search for something on another website or have a conversation with a friend, the next minute ...

Data suggests the share of ad-tracking requests in user traffic worldwide rose to 7.40% in December — up from 7.40% in February. AdGuard’s report — which tracks the share of ad-tracking requests — ...

The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...

Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods. Many local service clients struggle to track their success with ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...