Though a “strategic partnership” with Foot Locker will offer Adidas a new avenue for long-term growth, Covid-related lockdowns in Asia are dampening its prospects today. Despite double-digit gains in ...

The year-long "all in for #mygirls" campaign—including TVC, print and digital activation—has provided many firsts for adidas, including organising the first cross-category fashion show for the brand ...

Spanish fashion giant Inditex, owner of Zara, is exporting initiatives first introduced in China. Eugenio Bregolat, president ...

The China-exclusive adidas Originals Pet Fall 2025 collection that went viral last year, is now being released in Japan.

The promotion is effective from 1 January. Currie will be based in adidas' Shanghai office and will be responsible for all front-end sales and marketing business for the brand in China. Paul Pi, VP of ...

June 26 (Reuters) - Two Adidas (ADSGn.DE), opens new tab employees in China have left the company as a result of an ongoing probe into corruption allegations that was opened after the German ...

LA Clippers guard James Harden's popularity stretches far beyond the United States. Domestically, Harden is a perennial NBA All-Star with one of the hottest signature sneaker lines on the market. In ...

Anta Sports, China’s top sportswear company, has leaped onto the international stage with an acquisition-driven global portfolio, including last week’s $1.8 billion deal for a 29 per cent stake in ...

Ray Tai, head of Adidas' intellectual property rights enforcement in Asia, says his company no longer has a counterfeiting problem. Which is not to say that he's eliminated fakes. But unlike some of ...