New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

Team mascots are a longstanding tradition in sports. The job of being a mascot in the NBA isn't as easy as one may think. They have to keep the crowd’s energy high and remain entertaining all while ...

Ever since the 1980s, no single company in the games industry has done a better job establishing iconic mascots than […] ...

The Big Ten conference has some of the most aesthetiycally intriguing and iconic mascots. Whether it be the standard-bearing Oregon Duck, which somehow interprets the concept perfect, or USC, whose ...

It only takes one listen through an episode of the Pablo Torre Finds Out podcast to discover why Rocky is not only the best mascot in the NBA but perhaps all of sports. Not only is he a labor ...

Hundreds of the best high school athletes in the state will flock to Hayward Field this weekend to showcase their talents on one of the world’s most famous tracks. Although the focus will undoubtedly ...

The Chiefs revealed their first mascot in 1963- a pinto-colored horse named War Paint. At a time when live animal mascots were rare in the NFL, War Paint quickly became a franchise symbol. Bob Johnson ...

™ at Fort Lauderdale Beach Park, a FREE, non-ticketed fan festival from Feb. 2 - 4, will be the site of the eighth as part of 2023 Honda NHL® All-Star Weekend festivities. Fourteen Eastern Conference ...

As evidenced by the sideline brawls and sign-stealing scandals of games past, emotions run high on college football gamedays. Sometimes so high that even the teams’ mascots feel compelled to get in on ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...