Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

Last July, we wrote that Amazon is attempting to fill the void left by the recent demise of Toys R Us and would publish a holiday toy catalog, a strategy often employed by brick-and-mortar retailers.

Filling the void of Toys R Us, digital retailer Amazon is mailing out a toy catalog for the first time. Sure, you can check the website; in fact, you'll have to. The catalog doesn't feature prices ...

Amazon has done a very good job of getting us all buying things on the internet, and in the process we've seen the decline of businesses selling through catalogs shipped to your home. Now Amazon is ...

In an apparent attempt to fill the marketing gap left by the demise of Toys R Us, Amazon has released its first ever printed holiday catalog this year. It might seem like a counterintuitive move for ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. The catalog is the second edition that Amazon produced, and while ...

Jeff Bezos is going old school. The Amazon CEO will have the e-commerce giant publish a print toy catalog this fall — which will be mailed to millions of Amazon customers and be available at its Whole ...

Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.