Apple TV made its colorful new logo in a delightfully old-school way

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...
collider

Apple TV+ Is Clearly Drawing Programming Inspiration From a Specific Source — And It’s Working

Erick Massoto is a Brazilian writer who's always loved film and TV and loves finding connections between them. That's why he supports double features, especially if they are of a modern film paired ...
Inc

Apple Just Explained Why It Rebranded Its Streaming Service. The Real Reason Is Even Better Than I Expected

I typically would argue that there are only three reasons compelling enough to go through the effort: your brand is associated with something negative, your brand is confusing, or you have ...

Apple becomes third company in history to crack $4 trillion market value

Apple joined Nvidia and Microsoft to become the third company to break through the $4 trillion market value milestone.
The New York Times

What will F1 on Apple TV look like? Everything we know, and lingering questions

Charles Leclerc leads Lando Norris in Dutch Grand Prix practice Rudy Carezzevoli / Getty Images AUSTIN, Texas — Formula One is taking the sport in a different direction with its United States media ...