Apple's mobile operating system is prized for its privacy-friendly sleek and clutter-free interface, but that could be about ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...

Let's be honest about this. Nobody likes ads, and every time a software developer embraced this idea in a product that users expected to be free, the criticism was almost instant. This doesn't seem to ...

Apple brings in an estimated $4bn a year from advertising revenue, but its ambition is to scale that up to achieve greater revenue stability. As such, ads are set to show in its Maps app from early ...

Apple tossed some shade at its own product in a new ad that promotes Face ID. The hilarious new ad shows how much easier it is to use Face ID over Touch ID as a vegged-out guy relaxes in his reclining ...

For Apple, “aggressive” pricing has meant three price hikes since Apple TV’s 2019 launch and a current monthly subscription ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...

KitKat has dropped a sneaky spoof of Apple's new iPhone 17 promo, celebrating its iconic "Four Finger Pro". Cheekily mimicking the slick visuals of the latest iPhone ad, KitKat perfectly nails Apple's ...