Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture.

Just got a new Apple Watch? Here's how to set it up and pair it with your iPhone in a handful of quick and easy steps.

Apple Watch Ultra 3 launched three months ago, and I bought it as my first ever Ultra model. Here’s how that’s been going so ...

The ads lean into a simple but relatable insight: many people enthusiastically chase fitness goals at the start of a new year, only to lose steam within days. Apple’s campaign directly tackles that ...

Until WatchOS 10.0, you could swipe from the left or right edge of the screen to switch active watch faces, a great way to quickly go from an elegant workday face to an exercise-focused one, for ...

Kick off your 2026 fitness goals with Apple’s "Ring in the New Year" challenge. Learn how to close your rings for seven days ...

Compare Apple Watch SE 3 and Series 11 to see which model offers the best features, health tracking, and value.

Temperature sensing, crash detection, and 18-hour battery keep you covered all day.

The Apple Watch Series 11 and Ultra 3 are among the latest additions to the Apple Watch lineup, so how do they compare? Both the Apple Watch Series 11 and the Apple Watch Ultra 3 feature hypertension ...

Here are strong picks across Apple, Samsung, and Google, each tuned to a slightly different kind of “get fitter” goal.

Your Apple Watch can do a lot more than tell you the time and track your workouts. You can customize everything including the ...