This is according to MacRumors, which cited a source allegedly familiar with an Apple iPhone ad in the making, which references some of the new features.

The new app would take on the likes of Halide and Filmic Pro, available on the App Store. The tipster says that this app may arrive as an update to the Final Cut Camera app that Apple already makes, though presumably it would come preinstalled.

Apple’s upcoming flagship devices, including iPhone 17 Pro and iPhone 17 Pro Max are expected to launch in late September, with a plethora of compelling features.Earlier leaks and reports hinted at specific and potential design tweaks.