Launched in 1963, Aramis became an industry leader in the men’s fragrance and grooming category as the first men’s prestige fragrance in the US. More than 60 years later, leveraging the brand’s rich ...

The celebration kicked off with an immersive pop-up on New York City’s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a ...

Casual fans of Dwyane Wade—the former Miami Heat GOAT shooting guard and now co-owner of the Utah Jazz—might not know that, since he retired from playing in the NBA in 2019, he’s really gotten into ...

Fun fact: when it was launched back in 1964, Aramis was the first prestige men's fragrance ever to be sold in department stores. And it's that kind of pedigree that has made the scent an all-time ...

After 35 years, the Aramis fragrance collection is getting a makeover this fall. The brand, which is owned by the Estée Lauder Cos. Inc., is being repackaged and, in September, its collection of eight ...

Bob Dylan, the prophet of our age, once sang, "The times they are a-changin…’" He never said a truer line. In the Sixties, people with flowers in their hair rode white bicycles, explored their minds ...

I distinctly remember where and when I had my very first hit of Aramis. I was in Browns of Chester (now Debenhams) and I was a callow 17-year old. Back then I had hair – lots of it, given that it was ...

NEW YORK — Aramis, the fragrance that sparked the rise of the men’s prestige category in 1964, is continuing efforts as a division of the Estée Lauder Cos. to renew its namesake business. A year after ...

NEW YORK — Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men’s fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of ...

Heritage men’s fragrance brand, ARAMIS, officially launched its new scent, Intuition, with global ambassador, Dwyane Wade, during New York Fashion Week. This press ...