GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

More and more B2B deals are happening in DMs. Here's how to unlock this untapped potential for your business and leverage it ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...