So with digital habits eroding our ability to concentrate, there's a new trend here to combat it: “attention-span-maxxing.” ...

Forbes contributors publish independent expert analyses and insights. Tim Maurer covers how personal finance is more personal than finance. I’m not sure there is a modern wisdom saying that better ...

Ding – that’s an all too familiar sound, designed to instantly capture your attention. The average adult receives at least 46 push notifications a day from their smartphone – roughly one every 20 ...

Attention is a currency. Attention is a business model. But what is attention, really? And what determines what consumers pay attention to? While many factors are at play, marketers can benefit from ...

You are likely reading this story on a screen. I have 47 seconds of your focus before you are likely distracted by something else, according to research on the average attention span. Let’s make the ...

And the average length of a shot in a movie is now under five seconds. These days, multi-tasking while you're tasking is the norm among young people. Just ask counselor Lauren Barnett and her ...

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never ...

The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been around. The ability to measure attention, however, is relatively new – especially for ...

A person can display behavior that seeks positive or negative attention. Both children and adults may display attention-seeking behavior. Attention-seeking behavior can appear as acting out, excessive ...

Your Attention Please, a documentary premiering this week at SXSW in Austin, Texas, explores how we live in the attention economy. Macy is a writer on the AI Team. She covers how AI is changing daily ...