The increased consumer demand for high-speed connectivity has prompted unprecedented growth in the global B2B telecommunications market. In fact, research shows that this market is expected to reach ...

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling? Are trade shows a thing of the ...

In B2B settings, buyers now have most of the power in the buy/sell relationship, armed with more information and keen on getting the best experience in their purchasing journey. In fact, according to ...

SAN FRANCISCO--(BUSINESS WIRE)--B2B selling teams are at a disadvantage, according to the 2023 B2B Buyer Experience Report released from 6sense today. The report indicates that marketing efforts play ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

PALO ALTO, Calif.--(BUSINESS WIRE)--B2B sellers have less time and more pressure than ever to build relationships and close deals. According to a Gartner® report, “Relatedly, B2B buyers report ...

New offering lets B2B sales teams independently launch governed, branded microsites to engage with buyers, understand buyer activity, and accelerate dealsLOS ANGELES, Sept. 09, 2026 (GLOBE NEWSWIRE) - ...

Modern B2B sales teams rely on a huge variety of materials, including presentations, case studies, product guides, proposals, ...

Brand is firmly back on the B2B agenda as the adoption of AI encourages businesses to hero the “human behind the strategy” ...

Familiarity with a business-to-business (B2B) brand often begins forming long before a buyer is ready to contact sales. The ...

B2B selling is in trouble. The industry is at an inflection point. Traditional sales methods are failing: only 5% of the buyer’s journey is spent with a salesperson, Gartner finds; email response ...

New resource helps curriculum and instructional materials publishers navigate district RFPs, state adoptions, and ...