Technology and B2B Marketing Executive Joins Chief Outsiders to Accelerate Client Revenue Growth

Brian Vail builds and scales modern marketing teams that align brand, demand generation, and digital strategy to drive ...
Demand Gen Report

B2BMX 2027 Unveils Seven Practitioner-Built Tracks for B2B Marketers

B2BMX unveiled seven practitioner-focused tracks covering AI, GTM, content, measurement, martech and leadership for today’s ...
Marketing-Interactive

From outsourced spend to owned pipeline: How an in-house execution drove real B2B event ROI

In high-ACV enterprise technology, broad event marketing yields diminishing returns. When you filter out 85% of applicants at ...
Demand Gen Report

B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold

Fold research finds B2B leaders measure more than ever but struggle to connect metrics to revenue. See the communications ROI ...
Business Wire

79% of B2B Technology Companies Felt the Impact of the 2023 Economic Downturn; Marketing Teams Face Increased Pressure and High Expectations Based on Research Commissioned by ...

SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading integrated communications agency, today announced the availability of a new report: Marketing in the Face of Uncertainty: Practical Budget Strategies ...
B2B Marketing Magazine

The B2B marketers guide to beacon technology

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...
B2B Marketing Magazine

Embracing the changing landscape of B2B technology marketing

Technology marketing professionals, we rarely get time to reflect. Almost every day brings with it new technologies to engage with, products to launch and channels to harness...But reflection should ...
Business Matters

Why More B2B Companies Are Replacing Lead Gen With Account-Based Marketing

Traditional B2B lead generation rewards volume. Marketing attracts contacts, qualifies some of them, and passes the strongest ...
Business Wire

BrightTALK by TechTarget Exponentially Improves Webinar Registrations with New FastReg Technology that Instantly Nets B2B Marketing and Sales Teams More Leads Per Event

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced the release of a new registration experience for ...

Directive Launches Expanded Communications Division, Bringing Performance Principles to B2B PR, Social and Influencer Marketing

Irvine, Calif., Sept. 09, 2026 (GLOBE NEWSWIRE) -- Directive, a performance marketing agency built exclusively for B2B companies, has announced the launch of its expanded Directive Communications ...
Morningstar%2c Inc.

TI Marketing Solutions Launches TiForecast, a Free Lead Generation Campaign Forecaster for B2B Technology Marketers

TI Marketing Solutions helps B2B technology companies generate demand, build pipeline, and accelerate revenue growth. Combining publisher expertise with performance-driven lead generation programs, ...
Fast Company

B2B marketing 2022: A year of accountability, technology, and buyer engagement

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The new B2B Effectiveness ...