Now that Alpina sits fully within the BMW Group, the brand is entering a new chapter, one that appears to lean heavily into flagship luxury. The focus is moving toward high-end interpretations of the ...

September 24, 2026. More for You ...

BMW has announced that Alpina, its longtime collaborator, will become a stand-alone brand. The rights to the Alpina trademark were transferred to BMW on January 1, 2026, marking the launch of the ...

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

Retuned to 631 hp and hand-finished with a cloud-like ride, this three-row Alpina XB7 is a subtler, rarer alternative to ...

A low-mileage, final-year Alpina B6 Gran Coupe in a stunning color combination with 600 horsepower and warranty coverage to ...

Nobody knew exactly what to expect when the BMW Group assumed ownership of Alpina, but we now know when we’ll get our first clear glimpse of BMW Alpina’s future. On May 15, the Vision BMW Alpina will ...

Update: The Vision Alpina coupe concept debuted at the 2026 Concorso d’Eleganza Villa d’Este on Lake Como over the weekend, fresh photos added below For decades, the M badge meant something truly ...