BMW knows that M car owners have a lot of aftermarket choices when it comes to upgrading their cars. Instead of sending customers that want to modify their cars elsewhere, why not offer those parts ...

The 2021 BMW M3 and M4 are definitely tailored for those looking to make a splash wherever they go. However, the base car can already be made flashier with a full catalog of BMW M Performance Parts ...

Among BMW’s many plug-in hybrids unveiled at this year’s Geneva Motor Show, there’s an interesting M340i model kitted with an array of M Performance Parts. Late last year BMW presented its M ...

There are two kinds of car buyers: those who drive a car off a dealer lot and are content to leave it that way for the rest of its life and those that have the itch to tinker, personalize, and ...