A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...
The UK’s Advertising Standards Authority (ASA) has ruled that two UK retail banking advertisements, which made claims about the financial institution’s green credentials, were “misleading” and ...
In December 2023, the Federal Deposit Insurance Corporation (FDIC) finalized amendments to its rules on official FDIC signage, bank advertisements, deposit insurance misrepresentations, and the misuse ...
Most bank advertising follows this theme: We're boring but dependable, so you can trust us to keep your money safe while it earns some interest. So we were surprised to see the ad that Steuben Trust ...
PITTSFIELD — Pittsfield Cooperative Bank is bringing the past into the future with its "Where’s the Action?" campaign, a bold reimagining of its classic, hand-illustrated advertisements from 60 years ...
If you're watching the Super Bowl this Sunday, you might catch a familiar name — Berkshire Bank. The bank will air a new TV ad during Super Bowl LIX featuring Olympic gold medalist and Celtics player ...
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