Barbie Rewind launches November 12, bringing 16 classic games, DreamHouse customization, and nostalgic surprises to modern ...

Catherine Wood, most recently head of Global Franchise Strategy for IP like Harry Potter, Game of Thrones, and The Lord of the Rings, will lead the toymaker's dolls division.

The Olympic medalist and Snow League founder is getting his own Ken doll in celebration of Ken's 65th anniversary.

How Barbie Turned the Colour Pink Into a Global Marketing Campaign In the summer of 2023, you couldn’t escape pink. Pink ...

Las Vegas is already familiar territory for Mattel's experiential ambitions. The company opened the Malibu Barbie Cafe and roller rink at AREA15 in a 2025 pop-up partnership with Bucket Listers, ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel ...

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Despite the overarching message of the Barbie movie, Barbie herself has faced protracted criticism over the years for the doll’s effects on the self-image of young girls. Barbie hasn’t been evolving ...

White joins a club that includes LeBron James and Lenny Kravitz.

Answer help for Confidence Is Key, featuring one of today's clues: Ncuti Gatwa's Barbie role, from USA TODAY Daily Crossword ...