With all the beauty trend predictions for 2026, one thing is non-negotiable: K-beauty skincare isn’t going anywhere. Known ...

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

K-beauty may have taken over the world one dewy cheek and glass-skin routine at a time, but let me tell you…nobody warned me ...

In my opinion, there’s one category that truly never misses and that’s K-beauty — specifically Korean skincare. So, naturally, it’s at the top of my wish list when it comes to shopping for skincare ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." My mom is a Korean eye cream expert and often works with several tubes and pots at a time to help firm ...

Every year, Korean beauty brands like Innisfree and Dr Jart+ (and their respective sunscreens) take center stage, claiming their title as one the many “it girls” of the sunny season. That comes down ...

Glass skin, the ultra-dewy complexion trend that took over K-beauty, has inspired skin care lovers around the world to rethink their routines. While no product can magically transform your skin ...

You’ll wonder how you went so long without these fortifying, shine-boosting formulas.

SEPHORA, the global leader in prestige beauty retail, and CJ OLIVE YOUNG, Korea's leading beauty and health retailer, announced today a new strategic partnership to bring the best curation of ...

Most K-beauty sunscreens list an SPF rating and a PA rating (the Korean version of our sunscreen rating system, which indicates UVA protection). PA+ indicates low UVA protection, while PA++++ means ...