TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

But with TikTok's uncertain future after its ... who value agency and transparency in owning their own brand and the discoverability of their work. Unlike previous generations who were more ...

"There is a discoverability in the algorithm that ... Over 30% of Johnson's income comes from brand deals on TikTok. She said she's currently under several contracts for branded content on TikTok ...