Katara Cultural Village witnessed on Sunday the launch of the book B2B Brand Management - Qatar Edition, dubbed as the first specialised reference of its kind in the country highlighting modern ...
Paul Blackburn at Studio Blackburn argues that CEOs need to understand and accept the value that brand books can bring Most CEOs step into the role with a mandate to deliver change. This will ...
In today's fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective ...
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