Ford Unveils "Ready Set Ford" Campaign in Major Marketing Push Ford is launching its first major marketing initiative in over ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

Market research has so far produced some good news and some bad news for the Greater Baltimore Committee and those seeking to improve the city’s economic future. The good news is that a survey of ...

They end up being some of the most memorable parts of a campaign. — -- Campaign slogans can hold more power over voters than any one soundbite or debate performance. The catchphrases are meant to ...

Advertising legend Piyush Pandey died on Friday. He was the brain behind the iconic advertisements of Fevicol, Cadbury, and ...