From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

Introducing the Berkley Screamin' Choppo. This latest iteration of the plopper-style prop bait from Berkley aims to add a little something extra to their already popular Choppo lineup - a shrill ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?