Co-branding brings together the best of two brands. At GoTo Foods, formerly Focus Brands, co-branding gives the company's QSR brands more exposure and offers franchisees growth and investment ...

As Private Equity Firms and Franchisor initiated strategic platforms continue to embed themselves in the world of franchising, many bring new ways of promoting their brands and positioning them for ...

Co-branding represents a strategic partnership in which two or more established consumer brands collaborate to create a joint offering, pooling equity, expertise and market reach. Such alliances range ...

One of the best ways to increase your reach as a brand is to partner up with another brand that already has your desired target audience built in. This can be a win-win situation for both partners, as ...

Oishii’s retail expansion into Harris Teeter locations across Washington, DC, Maryland, and Virginia this fall, along with the planned 2025 opening of its R&D center in Tokyo, Japan, highlights the ...

Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a ...

‘Co-branding’ or ‘cross-branding’ is a strategic alliance between two or more brands in which the brand names of all partners are used to promote a single product or service. The publicity buzz, ...

I am head of licensing at Sanrio, which owns the Hello Kitty brand. In my experience there are two issues to be considered before entering in a co-branding agreement: either the awareness of both ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Mark Ritson sees the Royal Pop frenzy as proof that co-branding, when handled with discipline, can build fame, borrow meaning and make money at the same time. On Friday morning, I saw them lined up on ...

Driving shoppers into supermarkets with national product brands has historically overshadowed food retailers' efforts to drive shoppers into their stores through their own branding efforts, brand ...