Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Cola's history from its 1886 start to becoming a top global brand, including iconic advertising, celebrity endorsements, and ...

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

We were once a nation of Coke vs. Pepsi. The stakes of the game have changed.

I know it’s not healthy, I know it’s full of sugar and other not-so-good stuff, but from time to time, I indulge. Sometimes there’s nothing quite as refreshing as a glass of regular Coke with a few ...