Twitter just announced they’ll allow animated GIFs on Twitter.com, iPhone, and Android. The news was met with joyous, GIF-filled applause from tech blogs, teens, and social media marketers far and ...

LONDON--(BUSINESS WIRE)--Market mix modeling (MMM) is gaining popularity because of its ability to forecast future outcomes based on past performance and present trends. Marketing mix modeling ...

You can’t turn a page today without reading another article extolling the virtues of content marketing. With good reason -- content strategies are more creative than ever. Brands and publishers are ...

Who remembers putting together a mix CD or—get ready to take it way back—a mixtape? Long before the infinite playlist options offered by Spotify, Apple Music, and others, there was finite space for a ...

In your content marketing strategy, you probably realize that high-quality content is important. As a part of that, you probably use infographics regularly; after all, they are great for catching ...

In today’s digital-first world, content is key. But as the number of channels and apps expands, our content strategies must evolve. This creates a lot of complexity and, frankly, eats up a lot of time ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing mix optimization study on the banking industry. A leading client in the ...

Are you including the five essential ingredients to your content marketing mix? Without them, your efforts won't deliver the results you want and need. Content marketing is a hot topic these days, and ...

Of all the elements of a good content marketing strategy, audio -- or podcasts ---is the one least embraced by marketers. There's a lot of good reasons for this: podcasts are not as widely consumed as ...

A recent study from the 50,000 member strong B2B Technology Marketing community on LinkedIn showed that 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content.

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...