So, "The Lone Ranger" was a disaster. That much we know. In its extended holiday weekend opening, the $225 million (!!!) film took in barely a fifth of its budget at the box office. Analysts are now ...
Marketers typically shy away from pairing up with films unless they’re based on an existing — and already popular — property. But with hits like “High School Musical,” “Camp Rock” and “The Cheetah ...
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