Ever thought about what goes behind automotive branding? Most of the time, brand names help build character — think of the Dodge Demon or Lamborghini Diablo. These names are a dead giveaway about what ...

We know what you are probably thinking, that there is no way on our planet that a Dodge Challenger Scat Pack can keep up with a Chevrolet Corvette ZR1 in a straight-line battle. But can it? Actually, ...

Dodge is launching its newest marketing and advertising campaign for the next-gen 2026 Dodge Charger which is now arriving at dealerships. "Misfits" spotlights the new SIXPACK-powered 2026 ...