The art of persuasion is not just about the notes, the data, and the pitch; it’s about creating a connection that resonates with the audience. We explore how a blend of story, active listening, and ...

Persuasion is at the core of what litigators do, not exclusively, but particularly in court. Despite that, aspiring lawyers train on a legal model that emphasizes some aspects of persuasion (like ...

As a founder, you’re in a perpetual state of persuasion. Selling a ground-breaking product, sharing a novel idea, or boosting your team’s morale–all demand the power of persuasive writing. Here are ...

For data professionals, negotiation and persuasion is mainly about helping the organization’s leaders make better decisions overall. Data professionals analyze and interpret data to extract meaningful ...

Over the years, I have shared a number of persuasion strategies for use in intimate and romantic relationships. For example, I have written about the influential effects of touch on a date or mate.

Last month, I received an email from a marketing executive who was wrestling with her conscience. Her company had developed a new software product that was genuinely innovative, but her boss wanted ...