A round up of the best Christmas adverts of 2025 including ones you might not have seen on the television. And yes, no John ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...

University of Westminster provides funding as a member of The Conversation UK. This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, ...

Facebook recently announced it would prioritize posts from friends and family over those from publishers. The implication? An already diminished organic reach will decline even further. Related: How ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

System1 and ITV have revealed the UK’s top-performing ads of 2023, with Christmas adverts dominating the top 10. Aldi’s Kevin the Carrot took the top spot with Kevin & the Christmas Factory, meaning ...

The Open University provides funding as a founding partner of The Conversation UK. At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do ...