Fear of God has opened a retail location at Selfridges in the U.K., marking their first retail store. The location, designed with Perron-Roettinger, sets the foundation for the American luxury fashion ...

Add Yahoo as a preferred source to see more of our stories on Google. Mega-hot and perennial cult favorite streetwear brand Fear of God has become extraordinarily successful despite—although some ...

Jerry Lorenzo’s long-awaited Adidas collaboration, the Athletics line that fulfills what he calls the third pillar of his Fear of God brand, is finally here. The “here” on this occasion is technically ...

BLOOMINGTON — Indiana basketball will debut a unique look on Sunday when it hosts Northwestern at Assembly Hall. Adidas picked the Hoosiers and Miami to debut the Fear of God Athletics' NCAA ...

It was announced way back in 2020 that designer Jerry Lorenzo’s Fear Of God was going to be in partnership with the German athletic brand Adidas. The only thing to come of that announcement was an ...

Right before 2020 concluded, Jerry Lorenzo announced that he was going to discontinue his short-lived partnership with Nike and take his talents to the adidas family. The Fear of God founder has plans ...

To receive the Vogue Business newsletter, sign up here. When did it all go right for Fear of God, first launched back in 2013? “In all honesty, I would say the last year,” admits LA-based founder and ...

When Fear of God designer Jerry Lorenzo went to Jay-Z’s annual Academy Awards afterparty last month, he showed up in a surprisingly chill suit. On a night where many celebrities, inspired by the ...

Announced back in 2020, Jerry Lorenzo‘s Fear of God x adidas partnership has not delivered any major releases aside from a yellow hooded sweatshirt released at Shanghai’s INNERSECT festival this past ...

Jerry Lorenzo is taking his first foray into college athletics. Lorenzo posted about the collaboration on Instagram on Friday, showing pictures of the black uniforms with Fear of God's ethereal ...

Mega-hot and perennial cult favorite streetwear brand Fear of God has become extraordinarily successful despite—although some might say because—the fact that the indie line eschews traditional fashion ...