The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting ...

Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm's efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

Putting the words "Frasier Crane" and "quality insurance" in the same sentence seems like an odd notion — but at one point in time Kelsey Grammer himself voiced the Geico Gecko for a couple of Geico ...

GEICO's iconic character was back on screens for his 20-year anniversary in late 2023, and what better time to make a return than during the NFL playoffs. A new GEICO ad showed a self-aware caveman ...